AdMob announced last Thursday the launch of its iPhone 3G ad marketplace in which ads specifically tailored to the iPhone’s unique format can be bought.

These new ads are not just browser-based, however, and will also be functional in native iPhone applications and with one click, you will be taken to the AppStore, iTunes or some other specified location. Both Brand and Performance formats will be available. 

Major launch partners include: 

• Jaguar
• Ford
• Electronic Arts
• Universal Pictures
• Land Rover

It will be interesting to see how intrusive these ads are or if they are pretty seamless. But if you ask me, don’t we get enough advertising in our lives as it is? Might this be going a bit overboard? 

[via FierceMobileContent]