Amazon today launched a Kindle Store optimized for the Safari Web browser on iPhone, enabling users to get a quick access to the Kindle Store’s 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.

According to Ian Freed, vice president, Amazon Kindle, the most common feedback they heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. “We’ve been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we’re excited to do that today.”

Kindle for iPhone and iPod touch is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.  You can shop for hundreds of thousands of books, and wirelessly transfer them to your iPhone and iPod Touch.