Despite many other URL shortening services out there, here is another new service on this field: appsto.re. It focuses specifically on iTunes links.

Why use appsto.re URL’s? According to them:

• They contain the name of your app, making people more likely to click.
• They take people straight to iTunes, increasing the chance people will buy your app.
• They are short! So they are easy to share on twitter or where ever.

However, a TechCrunch reader tells us that iPhone apps already have short URLs, e.g. http://itunes.com/apps/scavenge.

[via TechCrunch]