Seems this iPhone app is targetting Condé Nast’s Lucky Magazine readers. They just introduce an iPhone application that features more than 70 shoes listed in its March shoe guide.  Shoppers can browse it by type of shoe, brand, color or size, while GPS or a ZIP will help them to determine which stores in the area have that shoe available.

Lucky, which is not collecting fees for the service, has even hired a call center, staffed with 20 to 200 representatives, who will confirm that the shoe is available and set it aside, text-messaging a shopper that, say, Jessie in the second-floor salon shoe department at the downtown Nordstrom has set it aside. For now, the application showcases just the shoes in the March issue, but Lucky is planning to update the application with forthcoming magazine features.

[via NYT]