Today, Ambient Industries (www.ambientindustries.com), a mobile application software company, debuts flook (www.flook.it), in the Apple Store. Offered for free, Flook is a location browser that lets users discover and share the world around them. Flook’s design is being lead by a team of four co-creators with deep programming, entrepreneurial and creative backgrounds – Roger Nolan and Jane Sales founders of Symbian, led the teams creating that company’s comms and kernel respectively. Tristan Brotherton has deep web and media expertise and Dave Jennings’ background in machine intelligence and location services informed flook’s servers. Together, they have built an imagination-centric company, shrugging off the typical corporate structure, enabling the creativity and wonder that has gone into flook’s world of robots, color and whimsical interface.

“Flook is about serendipity, being lucky and finding something really great nearby, whether it is a beautiful building, a great tapas spot, some cool street art or a ridiculous sale,” says Roger Nolan. Flook’s design marries the photo, some text and the location and adds in a conversation to capture a moment that lives on. Jane Sales adds, “Now you can browse the world around you as if you were flipping through an ultra-local magazine made just for you – and then chat about it. Flook is the first mobile application to enable true location-based messaging.”